12/10/2023 0 Comments Adobe cloud businessCustomers search e-commerce stores while in a physical location to look for promotions, check inventory, or leave reviews.ĭesign can be one of the most daunting parts of creating a website. Your site isn’t just a tool to reach customers far and wide: It should also be of use to the customer right in front of you. Loyal customers could live anywhere, and an online store can grow your business beyond a single city.Į-commerce stores also affect in-person customers. Building and managing an e-commerce store can be a major boost for a small business. Ease of use means ease of conversion.Į-commerce options for business websites.Į-commerce sites have everything that presentational sites do, but with the addition of an online store that allows you to sell your product on your site. Everything should be geared toward one simple goal: make it easier for the customer to use your business. Include testimonials or reviews from happy customers. Make your offer clear with a call-to-action. Customers need to have something that motivates them to take action. When customers reach out to you, be sure to capture their information and integrate it into your overall marketing strategy.Įven if your website doesn’t have an e-commerce element to it, the main goal should still be to drive business your way. Your contact form can be a valuable tool to gather customer information and to sign up people for an email list. If applicable, include a customer support section that helps your users solve problems or find someone who can help them do so. From a compelling home page to an easy-to-use search function, your site should inform your customers about the product or services you offer, provide some background on your company, and include basic information like an FAQ and ways to get in touch via a contact page. Presentational sites inform your audience about who you are and e-commerce platforms allow you to do business on the web.Ī presentational website shows the world what your business is and what you do. There are two major categories of business websites. If your business isn’t visible during their search, you might not ever be found. It also includes customers who prefer to shop at physical locations but who use online tools to inform their brick-and-mortar purchases. As many as 87% of consumers start their process online. Customers today investigate all of their buying options on search engines like Google. No matter what you do, from owning a shop on Main Street to offering in-person hairstyling or digital marketing services, your small business needs a website.
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